How We Make a Nukebox Frame from 100% Recycled Plastic

A photo frame holds a family's memories for decades. We think the way it's made should be worth remembering too. Every Nukebox frame body is manufactured using 100% recycled plastic — here's what that actually means.

Step 1: Recycled by design

Post-consumer plastic is cleaned, sorted and re-compounded into pellets that mould as cleanly as virgin material. Nothing about the finish gives it away — which is exactly the point. Choosing recycled isn't a compromise; it's an engineering constraint we design within.

Step 2: Moulded and finished by hand

Bodies are moulded as a single piece and hand-finished with a soft matte texture — the deep black of the Aura, the grain-warm Heritage, the gallery-white bezel of the Gallery 22.

Step 3: A display that reads like a print

Anti-glare matte IPS panels, colour-calibrated unit by unit, so skin tones look true from every corner of the room.

Step 4: Tested like furniture

Heat-soaked, drop-tested, WiFi stress-cycled — then shipped with a 10-day replacement policy and a 1-year warranty.

Step 5: Made fairly, in India

Fair wages, safe conditions, strictly no child labour. The people who make your frame are paid properly to make it well.

And then, a tree

For every frame sold, we plant a tree. Your living room gains a frame; somewhere, a tree goes in the ground. It's the other half of a simple idea: memories should cost the earth as little as possible.

The full story, step by step, lives at The Making of Aura — and every frame it describes is in the digital photo frames collection.